About Newsletter Costs

Newsletter Costs is an independent website that answers one question: what will my newsletter cost on each platform, at my list size and sending frequency? It is made by Çağdaş Can, based in Finland.

This site is not affiliated with, endorsed by or operated by any of the platforms it compares, including MailCheap. Platform names belong to their owners.

How the site is funded

We earn a commission when someone subscribes to MailCheap through links on this site. That is the only way the site makes money. There are no ads, sponsored rankings or paid placements. The other platforms are linked without affiliate codes. See the affiliate disclosure for details.

Because of that commission, we hold ourselves to a few rules:

• Every price comes from the platform’s own pricing page or help docs, with a link and a last-checked date.
• The ranking is computed by the same code for every platform. MailCheap is not boosted, and when another platform is cheaper, the calculator says so.
• MailCheap’s downsides (no free plan or trial, a newer product, fewer growth and monetisation features than beehiiv) appear on the same pages as its price.
• If we can’t verify a number, we show “check site” rather than guess.

Methodology

1. For each platform, we find the plan tier that covers your subscriber count.
2. We check that tier’s send rule: unlimited, a fixed monthly email allowance (MailCheap), a multiple of the contact tier (Mailchimp, MailerLite Comfort), a per-subscriber cap (Buttondown) or an absolute free-plan cap.
3. If the tier doesn’t allow your sends, we try the platform’s next plan at the same list size. We never assume you’d buy a bigger list tier just for more sends.
4. We pick the cheapest plan that fits, using regular list prices in USD. Promotions, taxes, add-ons and payment processing fees are excluded.
5. Yearly cost uses the published yearly price. Where none is published, we use 12× monthly and label it.
6. Substack charges no subscription fee and instead keeps 10% of paid-subscription revenue, so it appears as $0 with a note.

8 platforms are covered. Prices were last checked on 2026-10-25. The full source list is on the home page.

Corrections

Pricing pages change. If a number here is out of date, the platform’s own pricing page is the authority. Corrections are welcome and are applied to the single data file that drives every table on the site.